FOUNDER
WHO IS CHRIS LV
Before 1807 was ever a name, ChrisLV was on the retail floor—learning the game from the inside.
From ECKO UNLTD to Vans to Pony, he wasn’t just selling clothes—he was studying the culture. Watching what moved, what mattered, what people stood in line for.
At the same time, he fell deep into sneaker culture.
Air Jordans weren’t just shoes—they were history, identity, status.
Over time, he became known as one of the biggest local collectors.
Not just buying pairs—building a story.
2015 — The Start
1807 VISION
That year, ChrisLV made a decision: stop working in the culture, start building for it.
He linked up with his cousin Slimboy, and together they started from zero.
No blueprint. Just vision.
WHY 1807?
1807 was the door number of the first studio. That small space where everything began.
At first, the brand carried ChrisLV’s name. But when they dropped a T-shirt with “1807” printed on it, something clicked.
People remembered it.
People repeated it.
People wore it.
So they ran with it.
1807 wasn’t just a number anymore—it became the identity.
Bestseller
NEW EVOLUTION OF OLD SCHOOL
1807 was never meant to be just a clothing brand.
It’s a lifestyle built on hip-hop DNA.
Clothing is just one layer.
From the start, the vision was bigger:
• a barbershop
• a café
• a space for music and community
Slimboy produces music.
The brand works with its own artist, Henne.
They shoot music videos.
They create visuals.
They build concepts.
Everything connects back to the same thing: Hip Hop