1807 and BADFIVE invited Chengdu rapper Melo to hold an offline slam dunk contest in Chengdu MixC, and launched the 1807&BADFIVE co-branded basketball shoes, which incorporate the 1807 street genes.
1807 × LINING BADFIVE DUNK CONTEST
The "少不入川" city series went on sale at the Vanke Tianhui 1807 store. Many customers arrived early to queue up. The atmosphere was very warm after the sale started, and many items were sold out.
On the day of the event, MELO came to Li Ning's offline store, tried on the co-branded products, played an exciting basketball game, and took photos with many invited star players and KOLs.
